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news_and_understanding [2014/12/08 08:01]
dep5199 [Personal Observation of Meaningful News Coverage]
news_and_understanding [2014/12/08 23:52] (current)
rth5074
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 BuzzFeed has over the recent years changed how news is consumed over the internet. Most people nowadays have little desire to read an entire article or watch a long broadcasted news segment. This is evident if one compares the viewer count of The New York Times and BuzzFeed. On average BuzzFeed reaches 130 million unique visitors whereas The New York Times only sees about 32 million. To be fair, this isn't a good comparison as BuzzFeed is not a news focused website as it provides other sources of entertainment like quizes and videos. However, it is still interesting to look at. Someone could easily go to BuzzFeed for a quiz, and suddenly end up reading about a noteworthy news subject because they saw that the article was "​buzzing",​ which is BuzzFeeds version of other websites "​popular articles"​ section (Müftüoğlu 2014). BuzzFeed has over the recent years changed how news is consumed over the internet. Most people nowadays have little desire to read an entire article or watch a long broadcasted news segment. This is evident if one compares the viewer count of The New York Times and BuzzFeed. On average BuzzFeed reaches 130 million unique visitors whereas The New York Times only sees about 32 million. To be fair, this isn't a good comparison as BuzzFeed is not a news focused website as it provides other sources of entertainment like quizes and videos. However, it is still interesting to look at. Someone could easily go to BuzzFeed for a quiz, and suddenly end up reading about a noteworthy news subject because they saw that the article was "​buzzing",​ which is BuzzFeeds version of other websites "​popular articles"​ section (Müftüoğlu 2014).
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 +At the weekly advertising meeting in the BuzzFeed office, workers discuss ways that they can spread a story. Virgin Mobile is among these people and they assist in coming up with topics that will spread. Their reasoning for doing this is because it has shown to work. By using their name as part of one of BuzzFeeds articles rather than standard banner ads, they were able to increase their sales. Virgin Mobiles CEO Jon Steinberg stated that "​People have gave up on doing great compelling brand advertising"​. He also states that currently things are like they were when the T.V was first invented. No one knew the proper way to adapt to the medium and it will take some time. According to him, companies have failed to adapt to the medium that is the internet (Rice 2013). With big companies using sites like BuzzFeed to influence the consumer it tends to mix truth with advertisement. Since BuzzFeed ad's are meant to be just as clickable as the articles they post, sometimes the line can be blurred as to what is information and what is an ad wrapped with half baked information. ​
  
 ==== Sources ==== ==== Sources ====
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 Prior, M. (2005). News vs. entertainment:​ How increasing media choice widens gaps in political knowledge and turnout. American Journal of Political Science, 49(3), 577–592. doi:​10.1111/​j.1540-5907.2005.00143.x Prior, M. (2005). News vs. entertainment:​ How increasing media choice widens gaps in political knowledge and turnout. American Journal of Political Science, 49(3), 577–592. doi:​10.1111/​j.1540-5907.2005.00143.x
     http://​onlinelibrary.wiley.com/​doi/​10.1111/​j.1540-5907.2005.00143.x/​pdf     http://​onlinelibrary.wiley.com/​doi/​10.1111/​j.1540-5907.2005.00143.x/​pdf
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 +Rice, Andrew (2013). Does BuzzFeed know the Secret? The New York Times
  
 Strauch, B. (n.d.). The disconnect. Edge.org. Retrieved September 29, 2014, from http://​edge.org/​response-detail/​23711 Strauch, B. (n.d.). The disconnect. Edge.org. Retrieved September 29, 2014, from http://​edge.org/​response-detail/​23711